the right stuff – my baking decisions for a bake sale

by hungryrabbit on April 25, 2012

3rd Annual NYC Food Blogger Bake Sale - Chocolate Peanut Butter Pretzel Krispies

Just a few more days to the 3rd Annual Food Blogger Bake Sale and I still haven’t decided what to make.

It’s not like I’ve been avoiding the topic. Between the emails, paper trails and phone calls, I’m happy to report that the event is coming together nicely. Just a few more details and we’ll put on the sweetest display this coming Saturday.

During the process of recruiting food blogger/bakers for the Bake Sale, I realized some people aren’t entirely familiar with the concept of a bake sale. Since I didn’t grow up in the US, it was pretty much a novel idea to me as well—until last year’s NYC Bake Sale for Japan. After a fantastic, though cold, day of selling bake goods, meeting wonderful bloggers, volunteers–and of course the lovely Lillian (organizer)–I fell in love with the idea.

In order for your bake goods to be successful, here’s what I have learned.

How to Bake for a Bake Sale

1. Pull Yourself Together – Do NOT bake anything that is delicate and needs special handling.

2. I’m so Pretty – Packaging is VERY important. Think of how you want people to perceive your bake goods. You can get ideas and tips from browsing in your favorite stores.

3. Say My Name – A bake sale is the chance to show off your passion in baking. Your bake goods are essentially edible business cards. Label them so consumers know who/blogger made them and how they can get to your blog.

4. Hot n’ Cold – With the unpredictable weather pattern these days, make sure your bake goods can be displayed (under packaging) for the entire day.

5. Drool Factor – Flavors should be something the consumers can relate to, be creative but the point is to make a sale, not a science experiment.

6. Feed the Village – In general, 18-24 items/package is a good starting point, but verify with organizer to see if they want more or less. Consumers usually don’t go for bake goods that are piled high on a table. They automatically think they’re not homemade.

7. Spread the Love – If you are going to work at the bake sale table, prepare some samples/small bites to hand out. Break up extra cookies, brownies, etc and put them in mini-muffin cups. This gets the crowd excited and a great way to promote your bake goods.

Following my own guidelines, I could be safe and make last year’s goodies–Devilish Delights (top left) and Chocolate Cherry “Brownie” Cookies (top right). Since I love a challenge, however, I’m considering Oatmeal Chocolate “Banana Bread” Cookie (bottom left) and/or Chocolate Peanut Butter Pretzel Krispies (bottom right).  Which one of these would you buy?

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{ 11 comments… read them below or add one }

Laura@MotherWouldKnow April 25, 2012 at 8:21 am

OMG, those are all so beautiful and luscious-looking. I’d buy one of each, then go back and buy a second of the Chocolate Cherry “Brownie” Cookies. So just like in Chicago, I vote twice for that one :)

Brian @ A Thought For Food April 25, 2012 at 8:22 am

Ken, I know you are going to do a marvelous job! I so wish I could be there with all of you for this event.

Best of luck, my friend!

Georgie April 25, 2012 at 9:32 am

I would buy both to support a great cause and I know how well of a baker you are ;) That being said, if I had to choose, I’m falling fast for the Chocolate Peanut Butter Pretzel Krispies.

Margaret April 25, 2012 at 3:30 pm

You know which one I’d choose even though I love ANYTHING you bake. ;) See you Saturday, and bravo on doing such an amazing job organizing this bake sale.

Nancie McDermott April 25, 2012 at 10:20 pm

Mercy me. The answer is ‘Yes!’, as in how could I not buy all four. But you need decisive answers, not greedy ones, so I will say that the right-hand side got my heart (I am jaded with chocolate chips in bake-sale land; excellent and major favorite, but they bring out my “What else ya got?” attitude). And the top right Chocolate Cherry Brownie Cookie gets the vote. (but the krispies get the “Most Adorable/Best Personality” award. Sweet sweet sweet.

Barbara | Creative Culinary April 25, 2012 at 11:45 pm

Great tips Ken; I’ll remember when the day comes I can FINALLY find someone in Denver who is willing to host a bake sale for a good cause!

You know my choice, it’s Chocolate Peanut Butter Pretzel Krispies all the way. Oh my YUM!!

Jesica @ Pencil Kitchen April 25, 2012 at 11:48 pm

Your pictures always amaze me. I’m always idealising a “bake sale” never been to one, never held one. Must.Go.One.Day…

Jeanne @ CookSister! April 27, 2012 at 9:26 am

Do the Krispies! Do the Krispies!! :o)

Betty Ann @Mango_Queen April 28, 2012 at 1:49 am

Your goodies look amazing! Thanks for the tips, Ken! And thanks for all your hard work! You and Lillian did a fantastic job putting this event together! My sticky Cinnamon Buns are packaged, wrapped, labeled and ready to go! See you in a few :-)

Jenn Baker April 29, 2012 at 10:02 am

Super important tips! Especially the samples and I’ll make sure to have more for next time. And packaging IS so key! I love cute stickies and clear boxes/bags. So handy. Michael’s has a good supply of stuff, especially for cookies.

CJ at Food Stories May 4, 2012 at 10:43 am

I found your site on and thought I’d stop by and check it out. Just subscribed to your feed and can’t wait to see what your next post will be!

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